119 ABERDEEN DRIVE
CLIENT’S REQUEST:
Colliers and Urban Property Group had a property in Cardiff, California for sale and they were in need of an offering memorandum to show the property's location. They wanted the style of the OM to match a vintage surfing aesthetic to emphasize the property is located in a California surf town.
DELIVERY:
I overlaid a vintage summer tone filter to the photos to hint at the surf town aesthetic. I pulled in beachy fonts to make the office building feel more relaxed and less corporate, attuned to the California lifestyle. Throughout the memorandum I included building features, market competitors, and other facts about the location in the easy going theme of the memorandum.
