COLLINA VIOLA
CLIENT’S REQUEST:
Collina Viola started as a passion project in a Brooklyn kitchen and is quickly emerging as a distinctive name in the aperitivo spirits category. The company requested a logo with a botanical theme. Their specific requirements included emphasizing "VIOLA" more prominently than "COLLINA," shaping the word "COLLINA" to resemble a hill, and avoiding any additional imagery.
DELIVERY:
For this logo, I designed the letters in "VIOLA" to intertwine, mimicking the natural growth of plants. I also created the letters with soft, rounded edges to maintain the organic feel. Since "VIOLA" is large and custom, I chose a premade font for "COLLINA" to ensure versatility across print and digital materials.
EXTRA DETAILS:
Before the company finalized the logo, the CEO expressed interest in the idea of using an ambigram. The word “VIOLA” was a perfect candidate. I started by centering the letter “O.” Then, I removed the crossbar from the “A” so it could resemble a “V” when flipped. Finally, I mirrored the “L” to create the letter “I.
