SUEGRO LICOR
Tanteo Spirits is expanding beyond tequila with a new line of liquors. The CEO developed this concept in collaboration with his father-in-law, ultimately naming the brand Suegro, the Spanish word for “father-in-law.” The branding takes inspiration from weddings, symbolizing the union of two elements. Just as marriage brings two people together, Suegro represents the harmonious blending of a liquor and a spirit to create a distinctive cocktail.
DELIVERY
Most weddings are filled with photographers, friends, and family capturing moments to be cherished and displayed. Each design draws inspiration from a blend of traditional Mexican and American wedding photography. Featuring an embossed border that highlights the image, evoking the look and feel of a framed photograph.
TOOLS USED
ADOBE ILLUSTATOR
ADOBE DIMENSION
INDUSTRY
FOOD AND BEVERAGE
YEAR CREATED
DECEMBER 2023
HIBICUS AND PINEAPPLE
There was vision of having two more skus in the Suegro line up. Each sku label had a landscape and portrait version.
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