LONGFELLOW TO
LONGFELLOW LENS
CLIENT’S REQUEST:
Longfellow is a life science real estate developer that is starting a national broker newsletter titled "The Lens' offering a closer look at the industry from a developer perspective. They requested a logo transition from their traditional brand to reveal the Lens logo, creating a connection between the company and their newsletter.
DELIVERY:
By using the icons of the logos, I was able to reveal the text by masking and using camera motions.
